PayPal, Netscape, Blogger, Google, Friendster, Ebay, Amazon, Cisco, etc., as one looks around the Internet landscape, we see it filled with companies with roots in
Secret of the Valley
One thus has to ask, what got the Valley started. And why do other parts of the world not have the equivalent of the Valley? Is it the technology, the ideas, the capital? Or is it something else. There appears to be ideas, capital, technology all over the world, so why isn’t there the equivalent of a Valley elsewhere? Or is there? In Taiwan, there is the equivalent of the Valley for consumer electronic companies; in Israel, there is the equivalent of the Valley for defense products; and one could even stretch and say there is the equivalent of the Valley in India for spiritual products (show me a modern spiritual product without linkages to India). So what is it that drives the creation of a
It is market that drives the creation of a Valley. Once there is a market, capital, technology, ideas all converge to capture it. In the
Getting your market
So how do you get your market? You can sit and wait for a domestic market to arrive. Or you can look at the greater picture and factor in the export market, like
What Indian CEO & Brand Mangers are afraid of
This psyche is possibly there because of 2 reasons:
Indiais a large country with a historically decent domestic market, so, unlike Japan, Korea, , one never really had to go abroad to get a market. Taiwan
- Indians have never really traveled overseas much, especially in their youth. This was due to governmental constraints. This is changing fast, but the formative years of the current generation have been inward looking.
We need to change
But we need to change fast. We have a unique opportunity ahead of us. Thanks to a large number of Indians that immigrated to the
We now need the market; and we can’t wait for the market for technology products to reach 50 million Sec A users (5 – 7 years away). We need to go out and get this market from the Asian region.
So will Indian CEOs & Brand Managers wake up? I sure hope so. Because if they keep waiting for this Indian market to arrive, they are going to disappoint a lot of our NRI supporters in the Valley & elsewhere. And more importantly, they will do injustice to the opportunity ahead of them.