Monday, April 14, 2008

Getting brand right

Getting brand right is the differance between just doing business and doing profitable business. If you don't get your brand right, if it isn't unique, the you are likely to spend a vast amount of money on being just another brand and thus you don't make any profits.

Here is a long but great presentation on how to get your brand right.

Here is another on how to get Luxury Branding right

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